Growing a small business is tough. Much tougher than most people expect.
You may have some prior experience with your customers and solving the problems they are paying you to solve which can be a huge advantage. You my have experience with some other ideal customers, their problems and providing a solution for them.
Building a growing business requires figuring out your business model AND building a sales/marketing system to provide you a flow of customers AND building a fulfillment system to fulfil the promises we made during the sales process. You must end up with a system that delivers your happy prospects and customers where they pay you more money than the cost of acquiring and serving these customers. Doing this all while not running out of cash.
It’s tough. Many fail.
So how do you beat the odds and actually win?
Our experience suggests you must have a roadmap:
- Understand your ideal customer
- Understand their problem
- Engage them
- Make your offer
- Deliver on your promises
We belief that you should start with an understanding of your business model and the your success metrics as you build your business.